French ready-to-wear brand founded in 1987 by Tunisian-Jewish born designer Jean Touitou. A.P.C. stands for 'Atelier de Production et de Création'. One of the brand's most popular products is its raw-denim selvedge jeans, designed by Adam Shantir. Renowned for the high quality of its products, the brand delivers clothes featuring clean lines, simple patterns, barely-there logos, and minimalistic designs.