French ready-to-wear brand founded in 1987 by the Tunisian-Jewish born designer Jean Touitou. A.P.C. stands for 'Atelier de Production et de Création'. One of the brand's most popular products is its raw-denim selvedge jeans designed by Adam Shantir. The brand delivers clothing featuring clean lines and simple patterns, barely-there logos, minimalistic designs, and is well-known for the high quality of its products.