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A newcomer to the streetwear international scene, since the beginning the label Aries proved to have clear ideas about where it is headed and about what will be its position in such a wide space as the actual fashion panorama. Named after the star sign, Aries was created by strong and visionary minds whose names aren't new to the streetwear community: the designer Sofia Prantera was the driving force boasting the cult brand Silas back in the mid-90s while Fergus Purcell - aka Fergadelic - designed the iconic logo at Palace Skateboards and, more recently, worked with Marc Jacobs.