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Bianca Chandon
Alex Olson seamlessly launched Bianca Chandon in April of this year in a very do-it-yourself way. He art directed and styled his own campaign, carefully picked the name, and thoughtfully chose the right T-shirts and fits for his line. The first half of the brand name was inspired by the image of Bianca Jagger riding into Studio 54 in 1977 for her birthday on a white horse. Chandon was inspired by race car driver Olivier Chandon.