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The story begins in 1952 by Monte Goldman, with Eastern Canvas Inc. signing a contract with the Pentagon to produce high-quality bags and safety equipment for the U.S. army. In the ’70s and ’80s, the company introduces a lineup of assorted bags and backpacks with stylish prints and finishes for the college market, rebranding itself as Eastpak. In 2003, the brand started its designer collaborations.