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Gosha Rubchinskiy's one-note but highly evocative pitch is to recast the institutionalized ugliness of Soviet-era sportswear with a lovingly tender eye. Grown up in Russia, Gosha Rubchinskiy is a young designer heavily inspired by skateboarding and by the youth culture of his home country. Beginning his own label in 2008, he is a multi talented artist and designer. His own self titled label is colourful, bold, but most importantly ready to wear.