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Proper Gang

Begun in New York City in the summer of 2012, Proper Gang has cultivated an intentionally low-key, underground existence. Max Vanderwoude Gross, the designer behind this brand, took his inspiration from what is the true DNA of New York, the revolutionaries, the creatives, the hoodlums, the intellectuals, the artists, the rejects, the hustlers, the musicians, the bums, the weirdos... All Proper Gang's pieces are clean and casual but always rich on character.