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A genuine long-standing relationship. NEIGHBORHOOD‘s take on Slam Jam’s aesthetics declined into a capsule collection. A combination of classic and innovative styles, focusing on 80s underground culture which both NEIGHBORHOOD and Slam Jam treasure.
After teaming up on their ‘Bianco Bianco’ capsule back in 2009, now the creative duo is writing a new chapter of its history of collaboration. The upcoming range embodies the conflicting spirit of the subcultures it winks at. Iconic staples get understated yet bold retouches, resulting in garments that live beyond time. Spray-painted and distressed details mix with polished constructions and traditional cuts. Included in the collection are a souvenir jacket, a piece of outwear inspired by NEIGHBORHOOD’s original Brooks jacket and a pair of hard-washed jeans constructed using NEIGHBORHOOD’s original 14oz. DP MID. Adding to the range are a couple of tees and what’s the real gem of the capsule; the Booze Reaper incense chamber, that released last year and now comes in a new colorway.
The new NEIGHBORHOOD x Slam Jam collab is set to drop on February 11, 00:01 a.m. CET, on slamjamsocialism.com. The range will also be available at Slam Jam’s stores in Ferrara and Milan (launch event here).
Slam Jam and NEIGHBORHOOD are more that just acquaintances, as you’ve known each other for several years now. How did you first connect?
I have known Luca Benini for more than 10 years, maybe for too long to remember the first time we met. But it must have been quite natural, I am pretty sure we were introduced through our mutual friends.
How do you think Slam Jam aesthetic fits with NEIGHBORHOOD’s DNA?
Depending on the country and culture area, the design expression varies. To me Slam Jam is modern and sophisticated and, on top of it, you feel this Italian fashionable taste here and there. There could be some common and mutual taste with NEIGHBORHOOD, but I believe collaboration should express both sides, both tastes. A little individuality needs to be there, it should not be too similar to the taste, I think that’s more interesting.
‘I am peaceful with most things but here what we had in mind was expressing resistance, with a rebellious attitude, against things.’
How did the design process play out? Can you tell us a little more about this latest hook-up?
Luca showed us a concept board first and then we started to share ideas, plan design and then keep discussing. The process flow was very nice and smooth.
The collection is inspired by 80s underground culture. What are the elements from those years that surface the most in your capsule?
The inspiration indeed comes from early 70s and 80s cultures we were influenced by. Generally, I am peaceful with most things but here, as a team from Italy and Japan, what we had in mind was expressing resistance, with rebellious attitude, against things.
What do you feel is the most representative piece of the whole range?
We used something NEIGHBORHOOD does not usually incorporate into its design, which is silver fabric. This is something very Slam Jam, reinterpreted with NEIGHBORHOOD’s twist and attitude. So I think the Coach Jacket and the Ska Souvenir Jacket represent this collaboration the best, it’s a good mix of both realities.