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In a world that is fast and characterized by impulses – the genius needs to find his peace.
Nike drew inspiration from the lines of the Air Max 720 to describe the near future where peace becomes necessary, and takes shape through the soft lines and colors that bring to areas that are less contaminated by man of the earth, but also a place where the spirituality is more present.
We wanted to recreate the lightness of the air in the shoe through the calls of the infant world, as the games reviewed in the key of wired and robotic and the sense of intimacy and affection that one can try with pet therapy.
A few pairs of the Nike Air Max 720 ‘ Northern Lights’ are still available both online at Slam Jam Milano, come visit us.
Art Direction and Styling: @ultraposh94 + @simaolaflare
Still Life: @colmar.1991
@tauroboyprince @peachwalnut @mauriziotentella @bernardo fibrosi
Dogs: @mishaposhdog + @cami.sofi.pom + @guendi.pom
Production Agency: @acapulco.club
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