After its latest hookup with SUICOKE and Beams, this week Slam Jam teams up with Tommy Hilfiger to launch the brand’s new capsule Tommy Jeans 3.0. The exclusive range is a nod to the brand’s iconic looks from the ’90s, yet with a fresh take as it’s the result of a bold mix with the contemporary pop culture. Tommy Hilfiger logo, as usual, doesn’t pass unnoticed, and gives the capsule the brand’s legendary vibe.
Starring the collection campaign, shot by Instagram celebrity Bryant Eslava, are Lucky Blue Smith, Anwar Hadid and Sofia Richie, who embody the collection’s rebel and youthful spirit. The Tommy Jeans 3.0 capsule draws inspiration from the urban culture, and uses an unexpected color palette to match the brand’s iconic tones. It includes both women’s and men’s styles, and consists of pants, jackets, tops and tees.
To find out more about Tommy Jeans 3.0, you just need to make sure you’re free this coming Thursday, April 20. Slam Jam Milan will host the launch of this bold project with an exclusive event which will start at 06:00 p.m., with DJ set by Sita Abellán.